You can link to any text or object anywhere in your website by creating an anchor link.
Begin by applying a name to the object you want to link to (known as the anchor).
Click on the item (which can be a graphic or some text) with your right mouse button and select Names to display the Name dialog. Enter any unique name and click Add.
To link to this anchor from anywhere in your website (a button or just a link on some text) open the link dialog (shown above), and choose from the 'Link to anchor' drop down list of names.